JRH is proud to be your new Sabre Vision reps for BC

  With a progressive direction geared towards street culture, art, surfing and skateboarding, SABRE is a definitive raw social reaction to the saturated corporate surroundings.

Offering one of the broadest and most innovative sunglass lines in the marketplace, along with an ever-expanding range of uber fashionable accessories, SABRE has seen rapid growth since its humble beginnings in a suburban Californian neighborhood midway through 2006.

Whether it be classic 50′s lines, 60′s counter-culture, 70′s psych rock or 80′s surf and skate imagery, SABRE has both a deep respect for the roots and a solid intuition for the up and coming. Our inspiration is borrowed from many places with one goal in mind – to inspire trends, not follow them.

  SABRE provides affordable, lifestyle inspired, fashion forward products to the vagabond surfers, the hardcore skaters, the garage punks, the post fashion fashionistas, the carefree artists and all the other style warriors on the search for something different.

With a daily updated website and social networking sites now reaching 20,000+ fans, SABRE has fast become a lifestyle within itself.

Join SABRE’s community of psychedelic anarchists as we continue to re-create a new original balance of creativity, community and lifestyle.

Hang loose mother goose.

RIDE – 2011 Product Knowledge Video

Hey Guys! I hope wherever you may be that things are great and the snow is beginning to fall. Ian and myself (Steve) have put together a quick PK video for those of you that may have missed us. We hope that you can learn a little from it and hope that it makes your job on the sales floor that much easier.

DH2.7 Revealed Today

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Hide your kids and hide your wife, because today Ride Snowboards unlocked the cage of the seventh and final graphic of the DH2 Limited Edition Artist Series brought to you by the Mythical Creature Collective.

Designed for the ultimate freestyle riders, the DH2.7 features Ride’s team-favorite Hybrid Twin shape. Perfectly concocted for primo response, pop and landing stability, this unique twin shape utilizes micro-camber beneath the feet with a slight rise in the tip and tail for catch-free freestyle riding. Brewed with the best of Ride’s technologies, the DH2.7 has Slimewalls® for durability and a dampened feel, Pop Rods 2.0® for extra liveliness, and a lightweight Membrain® top sheet.

Mythical Creature Collective

Once top contenders in the fantasy snowboard circuit, Pan D. Puss, the Chizard and U. Nipeg proved themselves on far Eastern stomping grounds, but quickly found enemies who despised their presence. By joining together, the mythical three were able to narrowly escape their fate, but found themselves ostracized. From behind the veil of the Mythical Creature Collective, they were able to collaborate their magical powers on an otherworldly top sheet design for one last spell in the snowboarding world.

Visit the Mythical Creature Collective Artist Page to learn more about this fantastical team.

CHROME x FTC Collaboration

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  Chrome bags collaborated with iconic skateboard brand FTC. FTC is celebrating its 25th year of operation and has been collaborating with premiere brands from all different areas. With legendary skateboarders participating in both sports it seemed to be an ideal fit. Check out the video below and keep your eyes peeled for the CHROMExFTC Yalta roll top bag.

DH2.6

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   Ride Snowboards exposed a new collaboration with Mike Aho, whose artwork is featured on the limited edition DH2.6 snowboard. Mike’s surreal creations of discontent and nostalgic comedy provide a suiting façade for Ride’s signature style, and represent the sixth of seven limited artist series DH2 boards introduced over the past three seasons.

   Mike hails from the cultured lands of Austin, Texas, where he acquired a taste for the arts that extended far beyond painting, into the world of music, animation and more. After heading west to the OC, he assumed his current commercial role as Art Director of Marketing for Volcom Clothing, where he has created an unmistakable image for the brand. His work has been featured on numerous prints, graphic videos, skateboards, apparel lines and cover-art for Volcom, his band ((sounder)), and through brands such as Matte Black Clothing.

  For the best in freestyle antics, the DH2.6 from Ride features the latest Hybrid-Twin board profile. Offering primo response, pop and landing stability, this unique twin shape utilizes micro-camber beneath the feet with a slight rise in the tip and tail for catch-free riding. Complete with all the key ingredients for a true Ride masterpiece, the DH2.6 also features Slimewalls®, Pop Rods 2.0® and Membrain® top sheet.

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